Welcome to the ASA Group website. ASA Group provides practical marketing advice for the small business owner. We specialize in helping you develop and improve your online presence. There are no bells and whistles – just common sense that makes sense to you, the business owner.
Happy to announce a new website for Lori Dreyer Spendiff, a Toronto-based artist and instructor. Her lovely artwork and design skills made this an ‘easy’ job. Please drop by and take a look.
Everyone is in a rush to get on the World Wide Web. There are over 600 million active websites worldwide so it is obviously the place to be along with countless numbers of your competitors.
As a small business owner, you need to have a web presence but don’t be in rush to get online. It is important to sit and think what exactly are you trying to communicate and what is the purpose of the site. Until that is nailed down, any work that is done lacks focus and can be wasting your time and money.
So … if you are thinking of a website refresh or the creation of a new website, pull out a file folder and start collecting ideas, messages, addresses (urls) of websites and images – anything that you feel will appeal to your customer. Don’t try to flesh it all out at once but let it percolate. Talk to your customers, your employees, friends and family and get their input. Then ask yourself what is the number one purpose for your web presence? Start with the basics and you cannot go wrong.
I have been busy over the last few months working with a new client, theTraining Department. Together we have built a new website that showcases the corporate training courses as well as their faculty.